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What is Backlinks:
Backlinks occur when one website links to another website.
Also referred to as incoming or inbound links, backlinks make their connection through external websites. These links from outside domains point to pages on your own domain.
Whenever backlinks occur (particularly quality backlinks), it is like receiving "a vote" for a webpage. The more votes you get from sites with authority, the more positive an effect on a site’s SEO (rankings and search visibility).
Site owners need to make sure they follow Google Webmaster Guidelines on links to ensure they attract high quality links that are not part of a link building scheme.
More:
👉10 Pro SEO Tips to rank your website
Why Are Backlinks Important?
Backlinks are important for both search engines and end users.
Backlinks help search engines determine how authoritative and relevant your site is on the keyword or topic for which you rank. Furthermore, backlinks to your website are a signal to search engines that other external websites are endorsing your content.
If many sites link to the same webpage or website, search engines can interpret that that content is worth linking to, and therefore also worth ranking higher on the Google search results page.
For many years, the quantity of backlinks was an indicator of a page’s popularity. But today, the focus is more on the quality of the backlinks.
In addition, it's been quoted that Google uses more than 200 different ranking factors to evaluate where a web page might appear in the search results.
Backlinks are also important for the end user because backlinks connect searchers with information that is similar to what is being written on the same topic on other resources.
An example of this happens when an end user is reading a page that discusses “how child care expenses are driving women out of the workforce.”
As they scroll down, they might see a website link with a study on “how the rise in child care costs over the last 25 years affected women’s employment.” In this case, a backlink establishes connection points for information that a searcher may be interested in clicking.
The link appears as a hyperlink with descriptive text known as anchor text. This appears differently than the surrounding text, indicating that there is more information beyond what appears on the page if the searcher chooses to follow the website link.
This external link creates a solid experience because it transfers the user directly to additionally desirable information if needed.
How to get backlinks:
Participate in industry forums.
If you participate in forums relevant to your niche, you can get your backlink out there and get some referrals to your site as well. First, do a Google search for the word “forum” plus the name of your niche or industry.
Comment on relevant blogs:
If you're selective about the blogs that you choose to comment on, and if your comments add value to the post, you can get significant traffic with this method. Adding value is your top goal. You're not just trying to get your link posted, you're looking to build a connection with the blogger and present yourself as a thoughtful, intelligent contributor to the industry.
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